DESIGN INTENT BEHIND THE LUMENARIUS NAME AND LOGO

 

In the beginning there was light…
And the light was good!

Our team often gets asked about the name, Lumenarius, and the logo design.

What is it? What does it mean? What were the inspirations?

This article will explore all of those questions and more!




THE NAME

The name is a 100% unique creation from the CEO, Casey Scalf.

It is a tip of the hat to the original light artists and geometers by selecting the Greco-latin root, “lumen”, and adding the suffix, “arius”, altogether meaning “bringer of the light”.

This combination yields the name of the company as we are the mythical bringers of light to all sorts of functions from indoor to outdoor, live events to permanent installations, concerts, museums, and more - our team brings the light!


THE LOGO

The logo itself is a homage to the atomic world where it all starts.

Recall that both the Carbon atom (representing life) and Silicon atom (representing technology) are tetravalent. This means they have 4 (tetra) sites in which they can bond with other atoms.

This 4-ness yields 1 of the 5 Platonic Solids with 4 equal lengths, and 4 equal sides, which is referred to as a “tetrahedron”.

This shape is also that of a prism with an orb inside of it representing a light source.

Combine all of these elements and we have a logo representing Lumenarius.

A mythical figure of light who spreads art and good times through blending together the worlds of Carbon (life) and Silicon (technology) into novel forms enjoyable by all.