Projection mapping and breweries go together like a group of good friends around the campfire with a microbrew - perfect!
As Payette Brewing was one of the first places we visited when moving to Boise, Idaho it was truly fitting to perform some projections on the exterior of their flagship brewery in downtown.
With an emphasis on outdoor recreation and local hops the team at Payette wanted to be sure to highlight their process as well as their story through the projections.
After visiting the site and selecting an optimal surface the front was a clear winner. It was visible from afar, on site, and even in the patio lounge area. On top of that it had some truly great features for projecting upon.
After a few iterations of content a series of looks were developed that incorporated the client provided content with the architecture of the building.
One of the really popular effects was where the building was made to appear as though it was filling up with beer from the inside.
Definitely eye catching to people walking by and 100% on brand and fit to the space.
